Hologram packs for UK cigarette brand

14 05 2008

Imperial Tobacco has developed a special edition holographic pack of Lambert & Butler to mark the cigarette marque’s 10 years as the UK’s biggest FMCG brand.

Iain Watkins, trade communications manager at Imperial Tobacco, said: β€œTo stay at the number one spot for ten years is no mean feat and to mark this achievement we have launched special edition holographic packs.

β€œIt is also the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.”

It is not clear if the move is made to discourage counterfeiting of the cigarette packs of Lambert & Butler that must be hurting the manufacturer’s business or just a publicity stunt!

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