Hologram packs for UK cigarette brand

14 05 2008

Imperial Tobacco has developed a special edition holographic pack of Lambert & Butler to mark the cigarette marque’s 10 years as the UK’s biggest FMCG brand.

Iain Watkins, trade communications manager at Imperial Tobacco, said: “To stay at the number one spot for ten years is no mean feat and to mark this achievement we have launched special edition holographic packs.

“It is also the first time a registered hologram has been used on a tobacco product, setting a new standard for product packaging.”

It is not clear if the move is made to discourage counterfeiting of the cigarette packs of Lambert & Butler that must be hurting the manufacturer’s business or just a publicity stunt!

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