Holograms with new microscopic lettering

18 01 2008

Dai Nippon Printing Co. of Tokyo, Japan will market a new hologram label that combines 3-D computer graphic images with microscopic lettering.

Branded products use hologram labels to prove their authenticity, but in recent years the technology of forgery has advanced so far that it is difficult to distinguish real hologram labels from bogus hologram labels just by looking at the 3-D CG image.

To help people identify real labels, Dai Nippon Printing will incorporate the word GENUINE in microscopic lettering into the hologram. The letters are drawn with a line width of only 50 microns and are technically difficult to print, but readily viewable using a magnifying glass.

Dai Nippon Printing will charge 5 yen apiece for orders of 2 million labels and hopes to generate revenue of 3 billion yen (US$28 million) with this business during the next three years.


Lippmann Authentication Hologram from DNP/Sony PLC

16 07 2007

This press release issued in Tokyo talks about a new kind of animated hologram that is being launched to counter counterfeit products.

Dai Nippon Printing Co., Ltd. (DNP) and Sony PCL Inc. (Sony PCL,) are pleased to announce the start of made to order production of a new Lippmann hologram for security uses, which is capable of storing dynamic picture images, including animation and live-action created with stereogram technology. The newly developed hologram has the capacity to store in excess of 100 image frames on a single hologram, and because it is extremely difficult to counterfeit, is effective in helping to discriminate between genuine and counterfeit goods via uses including certification seals on genuine products.

 Source: http://www.japancorp.net/Article.asp?Art_ID=14813

Al Gore’s Hologram at Live Earth, Tokyo

8 07 2007

It was yet another innovative use of holography as the former US Vice-President and environmentalist, Al Gore, who is also the organizer of the Live Earth Concerts made an appearance in Tokyo, Japan as a hologram where thousands of Japanese fans rocked to the rhythm of a virtual techno-beat act as Live Earth moved on to Tokyo.

Live Earth hopes to reach up to two billion people through radio, television and the internet and features acts including Madonna, Red Hot Chili Peppers, Snow Patrol and Snoop Dogg in nine concerts around the globe.

Lumi, the female vocalist for Genki Rockets, appeared in an anime (cartoon) hologram and performed to the crowd that filled the Makuhari Messe hall east of Tokyo. The earth glows like a blue star,” said Lumi, describing herself as a 17-year-old born in “outer space”. She then introduced organiser Al Gore, who also appeared in a hologram. “Now is the time to begin to heal the planet,” the former US vice-president and environmentalist, said. – The Sydney Morning Herald

Source: http://www.smh.com.au/news/music/tokyo-turns-on-a-virtual-techno-act/2007/07/07/1183351526223.html