This is one of the best demonstrations of holographic technology as an effective advertising tool! Sony Pictures have created this out-of-the-world hologram to advertise their upcoming film ‘The Water Horse’, to project the Nessie image over a very fine mist being sprayed in the air. The effect is extraordinary.
Just imagine the hysteria amongst the crowds to see a monster come alive in front of their eyes through the intelligent use of holography!
Dai Nippon Printing Co. of Tokyo, Japan will market a new hologram label that combines 3-D computer graphic images with microscopic lettering.
Branded products use hologram labels to prove their authenticity, but in recent years the technology of forgery has advanced so far that it is difficult to distinguish real hologram labels from bogus hologram labels just by looking at the 3-D CG image.
To help people identify real labels, Dai Nippon Printing will incorporate the word GENUINE in microscopic lettering into the hologram. The letters are drawn with a line width of only 50 microns and are technically difficult to print, but readily viewable using a magnifying glass.
Dai Nippon Printing will charge 5 yen apiece for orders of 2 million labels and hopes to generate revenue of 3 billion yen (US$28 million) with this business during the next three years.
Cyprus Police Department is in contact with Europol, as part of efforts to infiltrate a gang bringing forged euros and fake credit cards into Cyprus.
The general public has been alerted to be on the lookout for fake euros, with 24 cases of counterfeit currency notes having been reported to the police since the introduction of the currency to Cyprus.
The European Central Bank has emphasized that various security features have been incorporated into the euro notes that will help in recognizing a genuine banknote from a counterfeit eoru note. These features include:
According to the ECB in the second half of 2007 a total of 296,000 counterfeit euro banknotes were withdrawn from circulation.
For the first time ever, the heir to the British throne, Prince Charles, will address an energy conference in Abu Dhabi as a hologram.
This unprecedented decision by Prince Charles will enable his environmental impact to a minimum as it will help save an estimated 15 tonnes of carbon that would have been generated if he were to fly in his private plane along with his staff to the World Future Energy Summit in the UAE capital, which happens to be 11,265km (7,000 miles) away!
A three-dimensional image of Prince Charles will be seen giving a five-minute talk at the World Future Energy Summit.
Grand Central Station in the New York City recently witnessed a never-seen-before sight, a fashion show without any LIVE model!
Yes, you read that right! No LIVE models. Instead there were a number of holographic silhouettes strutting about, displaying the latest in fashion.
The holographic fashion show was conceptualized and organized by Target and featured high-definition, faceless holograms wearing clothes and accessories being promoted for the holiday season.
I bet that without any LIVE models, the show did start on time and and that there were no wardrobe mishaps! 😉
I wish I could see it on the FTV though! Perhaps, the next season? 🙂
Thomas McAnea, 58, a Scotsman spearheaded one of the most sophisticated counterfeiting operations ever seen in Britain, producing fake banknotes that were found across the country.
Thomas is known in the criminal community for his ability to create accurate forgeries which earned him his reputation and his nickname – Tam the Hologram.
Magic fingers and an unerring eye gave “Hologram Tam”, one of the best forgers in Europe, the skills to produce counterfeit banknotes so authentic that when he was arrested nearly £700,000 worth were in circulation.
Thomas McAnea, 58, who was jailed for six years and four months yesterday, was the kingpin of a professional operation based in Glasgow that, according to police, had the capacity to produce £2 million worth of fake notes a day – enough potentially tom destabilise the British economy. More may remain out there undetected.
He had evaded a long prison sentence in 2000 on a technicality after being caught with £1.6 million of counterfeit money.
McAnea could have been living in a fabulous mansion in the Glasgow suburbs, like the drug barons to whom he was a service industry. But the expert forger of holograms and watermarks had no such aspirations. He was unambitious and nondescript, with a serious drink problem. Police sources say that he appeared to have barely two pennies to rub together. Instead, Hologram Tam seemed motivated by the satisfaction of a job well done. – Times Online
The gang developed a system which had the potential to produce £1 million in forgeries every two to three hours.
The raid on the premises in St George’s Road, Maryhill, in January, uncovered what police said was like a “scene from a film”, with blank sheets of paper at one end of the press, the printing plates ready to go and test sheets already produced.
Other raids across the city resulted in the recovery of thousands of pounds of counterfeit euros. There were also fake drivers’ licences, passports and other documents. – Scotsman.com
The British government has announced measures to prevent people from abusing disabled parking badges by introducing holograms on the badges, thus, making them harder to duplicate.
The Department for Transport is also to make Blue Badges available to very young severely disabled children and people with upper limb disabilities. The changes will come into force next month and include a hologram to make the badges harder to copy. Campaigners have welcomed the news but say that more needs to be done to make the scheme work properly. – BBC
Sleever International, a pioneer and innovator in packing, labeling, customization, tamper-evident seals, has once again unveiled an innovative holographic solution that could prove to be a boon to the wine and spirits industry that is plagued by rampant counterfeiting across the world.
As per studies by Organisation for Economic Co-Operation and Development (OECD), alcohol and beverages are among the most counterfeited articles in the world trade. As per a study by OECD, counterfeit and pirated goods across national borders may have amounted to US$200bn (€148bn) in 2005. Interestingly, actual levels could surpass the reported figures by several hundred billion dollars, when factors not covered by the study are taken into consideration. These factors include domestically produced and consumed counterfeit products, and pirated goods transmitted over the Internet.
The new technology introduced by Sleever International is expected will to greatly benefit the food and beverage industry so as to ensure its customers the authenticity of the products, as counterfeiting can undermine the consumer’s trust and tarnish the image of the branded product. Many companies in the pharmaceutical, perfume, cosmetics, food and homecare products are customers of Sleever International.
The new Holosleeve for wine and spirits bottles using three cutting-edge technologies has been introduced by Sleever International. The Holosleeve is heat-shrink labels with integrated holograms will help the wine and spirits industry to counter counterfeiting and forgery. Besides being of particular use in the wine and spirits industry, the technology could find application in the perfume, cosmetics and pharmaceutical sectors.
Holosleeve is shrink-wrapped and embossed with a 3D motif, giving each bottle a unique pattern. Every label features a hologram that is destroyed once the consumer opens the bottle, resulting in a multi-technology innovative solution adapted to each customer and each product. This makes the product practically inimitable, not only to effectively fight against forgeries and substitutions, but also grey markets because of the possibility of integrating traceable tags.– Plastemart.com
Holograms 