Holograms with new microscopic lettering

18 01 2008

Dai Nippon Printing Co. of Tokyo, Japan will market a new hologram label that combines 3-D computer graphic images with microscopic lettering.

Branded products use hologram labels to prove their authenticity, but in recent years the technology of forgery has advanced so far that it is difficult to distinguish real hologram labels from bogus hologram labels just by looking at the 3-D CG image.

To help people identify real labels, Dai Nippon Printing will incorporate the word GENUINE in microscopic lettering into the hologram. The letters are drawn with a line width of only 50 microns and are technically difficult to print, but readily viewable using a magnifying glass.

Dai Nippon Printing will charge 5 yen apiece for orders of 2 million labels and hopes to generate revenue of 3 billion yen (US$28 million) with this business during the next three years.

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